I worked within Pedestrian Group's Audience team, so reporting was a huge part of my job. Below are some data-driven highlights from my year working on the G/O Media brand's socials.

In FY24, Kotaku Australia’s TikTok video views increased by +376.75% YoY.

- 1.23M vs 5.53M (+4.30M)

In FY24, Kotaku Australia’s TikTok average views per video increased by +85.97% YoY.

- 13.01K vs 24.20K (+11.19K)

In FY24, Kotaku Australia’s TikTok total watch time increased by +242.97% YoY.

- 7.50K hours vs 25.72K hours (+18.22K hours)

Kotaku Australia's Instagram account gained over 4.8K followers over a 5 month period, from February to June 2024. 

- ~3K vs 7.8K followers

Lifehacker Australia’s TikTok followers increased by +105.86% YoY, from 3,279 to 6,750.

In FY24, Lifehacker Australia’s TikTok average completion rate increased by +113.02% YoY.

- 5.03% vs 10.71%.

Lifehacker Australia's Instagram gained over 4K followers over a 3 month period, from March to June 2024.

- ~5K vs 9.8K followers

Lifehacker Australia generated over 25M Reel Play Starts on Instagram in FY24.

Gizmodo Australia’s TikTok followers increased by +160.49% YoY, from 1,339 to 3,488.

In FY24, Gizmodo Australia’s TikTok comments increased by +169.67% YoY.

- 1.50K vs 4.04K (+2.54K)

- In FY24, Gizmodo Australia’s TikTok shares increased by +987.04% YoY.

- 1.39K vs 15.10K (+13.71K)

In FY24, Gizmodo Australia’s TikTok video views increased by +113.22% YoY.

- 1.37M vs 2.91M (+1.55M)